Have you ever thought of your website as your online office? When someone enters your office (or location), you have a system for greeting them, obtaining their contact information and answer any questions. With the right planning, your website can accomplish the same things. How do you obtain contact information? Give something away…have some type of trial offer, an eBook, a coupon or a white paper. When visitors request […]
We are launching a new program in January called Total Online Presence and piloted the program this fall with some of our Select Business Team members. Several of the participants were real estate agents and it was an eye opening experience for them to realize that their website hosted as part of their brokers’ platform is not helping them in terms of their online presence. From the realtor’s perspective, they […]
In order for your business to enjoy the most success with your Total Online Presence, it’s important to listen to what your customers, competitors and prospects are saying. But what does it really mean to listen? There are many tools available online to help you with your marketing. One simple, free tool is Google Alerts. So long as you have a gmail account, you can access Google Alerts (if you […]
When you look at websites and brochures, do you feel like they all look the same and say basically the same thing? What makes one brochure stand out over the next? Glossy, shiny, flash or video are all terrific, but if your content doesn’t catch the attention of your prospects, you’ll lose them quickly. Implement these five strategies each time you create your materials and you’ll see greater results with […]