In order for your business to enjoy the most success with your Total Online Presence, it’s important to listen to what your customers, competitors and prospects are saying. But what does it really mean to listen?

There are many tools available online to help you with your marketing. One simple, free tool is Google Alerts.  So long as you have a gmail account, you can access Google Alerts (if you don’t have a gmail account, it’s free, so set one up in your business name (

To see how simple this tool is, set up a Google Alert on yourself. Basically you will be notified every time your name shows up online.

Use Google Alerts to track your competition. Find out what they are doing online and what you might need to be doing. Oftentimes a business will say that being online isn’t important…until they see what their competition is doing! Don’t get left behind.

Use Google Alerts to track your prospects. What are they doing that you can leverage by creating a solution, contacting them and giving them kudos or getting an appointment to talk about how you might be able to help them? Instead of you having to go out and look for your prospects, you can have information on your prospects show up in your inbox!

Once you have set up Google Alerts, an email will be sent to your inbox. It’s a simple valuable tool.

What is your favorite online tool?

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