Sydney Roe and Agency Nation

We recently had the opportunity to attend the IA&B  Futures Conference and interviewed Sydney Roe of Agency Nation on the Business of Insurance podcast. It was one of those chance opportunities because of schedules, but the wait was completely worth it. She’s fun, entertaining and making a difference for insurance agents when it comes to video marketing. This was without a doubt, one of the best times we’ve had recording […]

Podcaster Holiday Gifts

Looking for last minute ideas for your favorite podcaster? There are a few new items on the market that would make you a winner if discovered under the tree! Your favorite podcaster will love these podcasting gifts! One of them is a Rode Procaster mixer. It’s not cheap, but the features are so great for podcasters! If you want to make the plunge, you’ll make your podcaster melt! One of […]

Basic Podcast Equipment

What Podcast Equipment Should You Buy? So many of our soon to be podcasters ask us what equipment is needed to get started. If you want to make a minimum investment, here’s a list of podcast equipment to consider. We recommend not spending too much in the beginning just in case you pod fade (find podcasting isn’t for you)! This equipment is great for live or studio recording. Keep in […]

Is It Time To Create A Podcast For Your Conference or Event?

One of the biggest challenges conference planners face is keeping their attendees engaged from one year to the next. Figuring out how to build on the momentum of the last conference and add additional excitement for the next event isn’t easy. The best way to generate a higher return on investment for your event, while improving relationships with attendees, speakers, sponsors and exhibitors is to create a conference podcast. It […]

5 Strategies For Building Your Email List

As much as people might want to think that email marketing is ‘dead,’ it is alive and well. Those who have been working on capturing the email addresses of their customers have been benefiting from marketing tactic for years. If you are new to business or new to email marketing, having a large list of email addresses is essential.  Building the list takes time, but when you are diligent about […]

Do You Have A Networking Personality?

Attracting new clients today isn’t the same as 25 years ago.  With the ‘Do Not Call’ registry and secure buildings, it is difficult to cold call on the phone or in person.  It’s easy to connect with people on social media sites but one of the best strategies for meeting prospects and strategic partners is to attend networking events.    For many, how to network is the challenge, therefore, we’ve created […]

3 Ways to Make Your Website Work For You

Have you ever thought of your website as your online office? When someone enters your office (or location), you have a system for greeting them, obtaining their contact information and answer any questions. With the right planning, your website can accomplish the same things.   How do you obtain contact information? Give something away…have some type of trial offer, an eBook, a coupon or a white paper. When visitors request […]

What Realtors Need To Know About Their Websites

We are launching a new program in January called Total Online Presence and piloted the program this fall with some of our Select Business Team members. Several of the participants were real estate agents and it was an eye opening experience for them to realize that their website hosted as part of their brokers’ platform is not helping them in terms of their online presence. From the realtor’s perspective, they […]

Getting Published

For the past few weeks I’ve been taking a class on how to get published online. After all, getting published is a great way to earn credibility. I’m taking this class mostly to learn how to help my clients, but I believe in walking the talk, so it’s important for me to understand the process before I begin to help others. Today’s class was very hands on…everyone set up an […]

Need More Referrals? Read These…….

There have been many books written over the years about referrals, but these are five of our favorites. Each book  has a unique twist on the approach to referrals. Take the best ideas from each book and create your own referral marketing plan. John Jantsch – The Referral Engine: Teaching Your Business to Market Itself – John has included some great ideas for building your referral engine. His ‘Introduction in […]