Attracting new clients today isn’t the same as 25 years ago. With the ‘Do Not Call’ registry and secure buildings, it is difficult to cold call on the phone or in person. It’s easy to connect with people on social media sites but one of the best strategies for meeting prospects and strategic partners is to attend networking events. For many, how to network is the challenge, therefore, we’ve created […]
If your business includes email marketing as a way to connect with clients and prospects, there is generally a great deal of thought that goes into the content, design and layout of each email newsletter. You want the newsletter to compliment your brand as well as provide valuable information that will keep your audience excited to see your emails in their inbox. Unfortunately there are many email newsletters that […]
Have you ever thought of your website as your online office? When someone enters your office (or location), you have a system for greeting them, obtaining their contact information and answer any questions. With the right planning, your website can accomplish the same things. How do you obtain contact information? Give something away…have some type of trial offer, an eBook, a coupon or a white paper. When visitors request […]
We are launching a new program in January called Total Online Presence and piloted the program this fall with some of our Select Business Team members. Several of the participants were real estate agents and it was an eye opening experience for them to realize that their website hosted as part of their brokers’ platform is not helping them in terms of their online presence. From the realtor’s perspective, they […]
I remember when my youngest son was having problems with first-grade math. His older and wiser third-grade brother came to his rescue and explained the intricacies of fractions (something I was very grateful for since I’d forgotten more than I ever knew, and was busy cooking dinner at the time). The assistance of someone who had “been there” helped my youngest immensely and was a bonding moment the two could […]
For the past few weeks I’ve been taking a class on how to get published online. After all, getting published is a great way to earn credibility. I’m taking this class mostly to learn how to help my clients, but I believe in walking the talk, so it’s important for me to understand the process before I begin to help others. Today’s class was very hands on…everyone set up an […]
There have been many books written over the years about referrals, but these are five of our favorites. Each book has a unique twist on the approach to referrals. Take the best ideas from each book and create your own referral marketing plan. John Jantsch – The Referral Engine: Teaching Your Business to Market Itself – John has included some great ideas for building your referral engine. His ‘Introduction in […]
In order for your business to enjoy the most success with your Total Online Presence, it’s important to listen to what your customers, competitors and prospects are saying. But what does it really mean to listen? There are many tools available online to help you with your marketing. One simple, free tool is Google Alerts. So long as you have a gmail account, you can access Google Alerts (if you […]
Napoleon lost the battle of Waterloo, not because he failed to plan, but because he failed to stick to the plan. He became reactive instead of proactive. The result was a catastrophe for him, and “Waterloo” became synonymous with utter defeat. Many business owners pour hours into formulating a successful business plan strategy, only to open their doors and never look at the plan again. It’s understandable how this can […]
When you look at websites and brochures, do you feel like they all look the same and say basically the same thing? What makes one brochure stand out over the next? Glossy, shiny, flash or video are all terrific, but if your content doesn’t catch the attention of your prospects, you’ll lose them quickly. Implement these five strategies each time you create your materials and you’ll see greater results with […]