There have been many books written over the years about referrals, but these are five of our favorites. Each book has a unique twist on the approach to referrals. Take the best ideas from each book and create your own referral marketing plan.
John Jantsch – The Referral Engine: Teaching Your Business to Market Itself – John has included some great ideas for building your referral engine. His ‘Introduction in Reverse’ is a great tool for getting to know your strategic partners and potential referral sources.
Jeffrey Gitomer – Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
– This is a short, easy read that brings some humor to the common sense ideas that anyone can implement. You’ll receive ideas on how to introduce yourself, what not to do when networking and why your connections are so valuable to your business.
Keith Ferrazi – Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
– The title of this book says it all. Why would you have lunch alone every day when you could be eating with a strategic partner, client or other people in your Rolodex and growing your business? This book provides great ideas to get you started.
Bob Burg – Endless Referrals, Third Edition – This is a book about building relationships and leveraging them to attract the type of clients you want to work with. Bob has included a couple of great interviews and practical tips for connecting and building relationships both on and off line.
Ivan Misner – Business by Referral : A Sure-Fire Way to Generate New Business – One of the original books about developing referrals, this book provides worksheets and a lot of examples. It is a great ‘how to’ book.
We think these are some of the best books on referrals. Which ones have you read? Which is your favorite?