Attract New Clients With A Podcast
Technology makes it difficult to get in front of your target prospects. Today, you don’t have to butter up to the receptionist to get a meeting with the decision maker, you are competing with voice mail, email and digital technology.
You need a way to stand out and grab the attention of difficult to reach prospects. In addition, you need a compelling reason to get the prospect to continue the conversation with you.
Introducing The Podcast
If podcasting is new to you, don’t worry. In the past couple of years, podcasts have really surged in popularity. Basically a podcast is a radio show that is online.
When you use a podcast as a sales tool, you invite your target prospects and strategic partners to be interviewed, having a conversation that benefits all of you. It is free publicity and free exposure for the person you interview. For you, it is access and then some.