One of the biggest challenges conference planners face is keeping their attendees engaged from one year to the next. Figuring out how to build on the momentum of the last conference and add additional excitement for the next event isn’t easy.

The best way to generate a higher return on investment for your event, while improving relationships with attendees, speakers, sponsors and exhibitors is to create a conference podcast.

It is a cost effective tool, that when properly produced, can have a significant impact.  Your conference podcast will be attractive to everyone involved in the conference and can be used to attract a new audience for the next event.

We’ve put together our top 10 reasons to add a podcast to your next conference:

  1. Podcasts allow you to extend your relationships with sponsors and exhibitors.
  2. With a podcast, you can create a story around attendee’s experiences that can be shared long after the conference is over and use these stories to build momentum for your next event.
  3. Podcasts can provide an additional revenue stream from ads and sponsorships.
  4. Your podcast can create additional exposure for exhibitors by interviewing them about their experience at the event and then promote their episode on social media platforms after the event.
  5. Allow sponsors an opportunity to share their story by interviewing them and creating an episode around their organization
  6. When a podcast interview is not date specific, it can be shared and promoted on social media providing additional promotional material for the event
  7. Podcasts provide an opportunity to feature exhibitors and sponsors all year round, not just at the exhibit hall.
  8. Podcasts provide metrics on actual downloads,
  9. Podcasts help you build a community of fans for your event.
  10. People can listen to your podcast while driving in the car, exercising or mowing the grass. They don’t need to be in front of a computer or sitting still to connect with your audience on a personal level.

Creating an effective conference podcast takes a little planning but the long term value is significant for keeping your audience engaged and building momentum for future events.

With our marketing, media and event planning experience, we know how to design a conference podcast. Learn more about our services and contact us for a complimentary consultation to see if a podcast makes sense for your conference and events.

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